Why Mobile Operators Are Becoming Mad Men

The characters on AMC?s television show Mad Men and the real-life mobile operators of today are pretty much the same. Both could enjoy cigars and martinis while business runs as usual, living as kings of their respective business worlds. But in 2012, both Madison Avenue and the mobile carrier world are getting turned on their heads by the likes of Google and Facebook. Both industries are re-inventing themselves as we speak, and the good news is they actually need each other to help them survive and thrive. Mad Men?s main character, Don Draper, famously said ?Advertising is about one thing: happiness.? Earlier this month, we saw one of the most interesting moves in digital media: the mobile operator SingTel purchased mobile ad company Amobee for $321 million in an all-cash deal.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/uAJ_9snCl4k/

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