Selena Gomez Goes Gangster In MTV EMA Promo

'People know who the eff I is,' the show's host raps in a video for next month's MTV Europe Music Awards.
By James Montgomery

Selena Gomez

When Selena Gomez served as MTV News' special correspondent at the Video Music Awards Pre-Show in August, she was polite, professional and, as far as we can tell, did not utter a single profanity (she did get kissed by her boyfriend, Justin Bieber, though).

But in preparation for her hosting duties at next month's MTV EMA, she's decided to change things up a bit, ditching that good-girl image and going hard. At least judging by a brand-new promo for the show, that is.

Gomez ties on a bandana and throws on a flannel (only top button buttoned, of course) in the new spot, which spoofs her squeaky-clean image and features the demure actress/singer spitting some (sorta-profane) rhymes. It opens with her in full-blown princess regalia, sitting before a vanity and proclaiming to her reflection "Finally, I get to host the EMAs ... wow!"

All of sudden, her thugged-out alter ego appears on the other side of the mirror, tells Selena to "shut her face," and then launches into a few bars, rapping, "Who else better than me to be hosting the show/ People know who the eff I is/ I'm a pro/ The right time and place for me to be/ Yeah, I'll say it/ Congratulations to me!"

Gangster Gomez (or, as she puts it, "The S-E-L-E-N-A to the Gomez"), then gets all Kanye confessional on the mic, rapping that "Sh--'s crazy growing up in this industry/ I was still a baby when I hustled up into the scene" and then drops what sounds very much like a solid F-bomb too. Like we said, she goes hard.

Of course, the whole thing is a joke -- according to a message at the beginning of the spot, "Some of the Selenas in this video are fictional. Any similarities to the actual Selena are purely coincidental" -- but, as MTV's Buzzworthy blog points out, her hip-hop makeover does present a rather unique opportunity for Gomez: Now, perhaps she can drop a mixtape with Shawty Mane, a.k.a. Bieber's rapping alter ego. We'd totally cop that.

The MTV EMA will premiere on Tr3s: MTV, Música y Más at 6 p.m. ET on November 6 and noon on mtvU on November 7. American and Canadian audiences can vote for the North American nominee for the Worldwide Act award, who will represent the continent at the EMA against contenders from across the globe.

For a complete list of nominees and to vote for your favorite artists, check out the MTV EMA website. Stick with MTV News as we roll out more information on performers and presenters.

Related Artists

• Selena Gomez

Source: http://www.mtv.com/news/articles/1672943/selena-gomez-ema-promo.jhtml

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