Lark?s Silent Alarm And Sleep Monitoring System Lands At Apple Retail Stores

Lark, a silent waking system that wakes you silently and naturally, is announcing big news today. After launching at TechCrunch Disrupt in San Francisco last Fall, the company is announcing the public availability of its product and a retail deal with Apple stores in North America.

Lark?s system involves an iPhone app and a small band that you wear across your wrist while sleeping. You set the iPhone app to the time you need to wake up and the app will transform your phone into a night time alarm clock. The band includes a small device and sensor with blue tooth technology that will vibrate at the time you are supposed to wake up. Plus there?s no more jarring, loud alarms; so your boyfriend, girlfriend, wife, or husband won?t be woken up by your alarm.

Since launch, the startup has also added sleep monitoring to the device. Not only will the device include a sleep monitor, but Lark will offer personal sleep coaching and a seven day sleep assessment, to advise you on the best sleep patterns for your health, lifestyle and schedule.

Founded by Julia Ho, Lark had been working with a Harvard Medical School sleep expert, Dr. Jo Select, to test the app with students; and the app has been producing positive results. Not only are wearers of the device able to wake up from the vibrating technology, but their partners are reporting a better night?s sleep when their sleeping partner is using the vibrating device.

Lark will set you back $129 for the alarm-only product, and $189 for the alarm and sleep monitoring product.

Every morning, I wake up to 40 minutes of my boyfriend's alarm clock... Snooze... Snooze... Over 75% of Americans, we put someone else in the room and we're ruining each other's sleep, day in and day out. In fact, a National Sleep Survey found that 38% of couples experience high relationship tension because of their partner's sleeping habits; that's 88 million Americans who wanna do something about it. Well, LARK and we help couples sleep better together. You can think of us as the disruptive technology that un-disrupts. A company that takes away all your unnecessary disruptions in your life but makes sure you get the critical information that you need. Let's go back to sleep because sleep, that's where disruptions are the most harmful. There are two fundamental problems with the way we wake up. One, I get my sleep continually disrupted and rented, leaving me less and poor quality sleep. And two, my boyfriend is woken up in the most ineffective way possible, leaving him feeling groggy all day. Today, we're proud to announce LARK Up. LARK Up is a silent and completely natural feeling waker. And all you need is our LARK wristband and your Smartphone. So let me take you through this. Most of you already have an iPhone and you use the iPhone to set your alarm clock anyways. You'd do the same thing, just with our LARK Up. Set it for the time and then you just stick it on to your LARK dock, this fits on your night stand and it becomes your night time alarm clock. You can throw everything else. Two, wear a LARK. So, we designed this with our team of Stanford and MIT engineers but, we brought in a French designer to really style it to make it beautiful, simple, comfortable of a wrist band. Because you're interacting with the phone to do everything, you know, look at the time snoozes. There really doesn't have to be anything on here. So no buttons, no clasps, no screens. Just something you put on and forget about. And three, in the morning, the LARK wristband gently nudges you awake. It's peaceful, it's silent and best of all, she gets to sleep in. So let me take you... Thank you. So let me take you a little bit through the core technology. The [xx] technology was developed with the Harvard sleep expert, Dr. Jo Select, she's top Sleep and Noise expert. Her work was just in Push just in Wired magazine and was developed with our MIT and Stanford engineers and it was tested by a couple. It's 100% effective in waking you in all phases of sleep. We've done this with all types of people including an 18-year-old college freshman boy, totally sleep deprived, sleeps through earthquakes, very skeptical, and he woke up to it. It also feels like a natural wake up. It's a 2-1/2 times more peaceful than a regular alarm. It feels like a Sunday afternoon on a Wednesday morning. Why? So, an alarm clock joules you up with adrenalin. Because of that, you get stress hormones, you get heightened blood pressure, heighten heart rate, and that crashes you almost immediately. By circumventing this LARK Up creates a peaceful and natural feeling wake up. So, today we are happy to announce that LARK Up is ready for pre-orders. We've been working day and night with a world renowned international manufacturing company. We've been working in China, getting it tooled up so you can enjoy this in the new year and start the new year fresh. All you need to do is go to Ourlark.com and turn the PC 2010 special code. You guys are the first one to hear about it. For $10 down for the $99 pre-launch special price For $10 down for the $99 pre-launch special price and be a hero to the person you love most because we all know how hectic life can get. But, we still deserve those simple moments of happiness that we should share everyday and that what drives our team because sure we're making mobile wearable accessories that talk to your mobile phone. But, we're here to make sure we deliver solutions to you so that you can sleep better together, live better together, and be happy wherever better together, live better together, and be happy wherever you are in life. LARK-UP is just the beginning but with your pre-orders, your vote, and your confidence in us will launch a sleep revolution. So, let's wake up to new day. Thanks so much. That was LARK that I suspect may have prompted some cheerers in the audience and according to one side, it was 2.5 times more peaceful which is great. It's like 33% more delicious. I have no idea how you measure that. Sure, you know, you're shaking your head. Yeah, I mean that was a charmingly corky presentation, but I'm not sure. I mean, is this a company? Yeah.
This is a real a company? This is like something you're actually gonna build and you're gonna ship this product or is this just like something that you're gonna announce at TechCrunch because it's sort of cookie and weird. Sure. We fully planned to launch this company. In fact today, we just did and, we have been working with very strong ,a manufacturing partner, who has been ramping up as a strategic partner all of our tooling and manufacturing in China and we have partners at Harbor Medical and MIT Medicals. I just have a hard time believing you're serious. I love it when somebody asks the question, "Are you [xx] kidding me?" That's when you know you've done a controversial pitch. Go ahead. My question is about the technology and, help us understand what's hard about it and what's defensible. What's to stop, you know, I guess, what's hard about it and what's defensible from a technology perspective, that was not clear. Sure. Sure. So, it's actually a [xx] technology which is a different type of vibration that is extremely effective at waking you up. Okay. Regular vibration does not wake you up effectively and so what we did was, we did a lot of work with Dr. Select in creating a special type of vibration profile that gently nudges you awake so that you're woken up in all phases of sleep. Victoria? I was gonna ask you that, a number of companies that do this sort of thing recently, so that was probably my question. I guess, the other thing I was wondering, you put... And, this may help answer your question about "Are people gonna buy this?" "Is this a big problem?" You put a setup early on a presentation about how many people have sleep problem and want to solve them but I imagine a good part of it is trying to get to sleep...

Sure.

Waking up. So, I'm wondering, what part of the grand number is people that are frustrated by waking up probably or being woken up by their partner have bigger problem is this and how many people are clambering for this kind of solution? Right, right. That was so much more tactful than like... No, I'm sorry. Yeah, I totally agree. So, our first market is really busy professional couples who wake up at different times in the morning who have smart phones and just different jobs. So, nurses who have, you know, very to call challenging sleep schedules you know the IBanker. And so we're focusing on young professional couples first and, we're focusing on the disruptions that are the easiest to handle, like the alarm clock. But in our future lines, that will be be targeted to different types of couples. We will be focusing on snoring issues, we'll be focusing on insomnia issues, we'll be focusing on other types of disruptions like the phone calls in the middle of the night. So we're going to build a platform on top of this. This is really a wireless platform with a haptic and, you know, a censor platform that talks to the mobile phone. So...

How do you make it stop snoring?

Do you have to, sort of, put it in your nose or does it send out a vibration to stop snoring. We're looking into that right now and We have no idea. We're trying to find out, but wouldn't it be cool if it did? So, yeah. Right. We're looking at the dynamics right now. I have a few quick questions. One is why is this called LARK? Second question is, if the wake up process is more peaceful, could this actually just, could this also apply to people who sleep alone and not necessarily to couples. And my last question is, what do you think about Lars Orick from Metallica as a spokesperson? Nice. Nice. So. You can do better than that, come on. I was gonna say Foxy Brown for Voxy, but I thought that was too [xx]. That's actually better. What? Yeah, that's better. All right. Yeah, so their answer LARK. LARK is actually a cheerful morning bird. It's also a medical term for a person who wakes up naturally in the morning as oppose to a night owl. So, it's a genetic type of person. and the 3rd reason is LARK was the that woke up Romeo and Juliet in their first night of love together. So second question, Metallica sounds great. I think there would be some good partnerships there. I don't get along with those guys, just so you know. And...

I can't introduce you to them.

And third question. Yes, this is a natural way to wake up. We have several people who are singles who definitely wanna use this product. But we feel like the most immediate problem is, your wife waking up because you have to wake up and so it's really about making relationships better. That was what drove Romeo and Juliet far in the end, was that? What do you think about spokesperson being Shawn Parker the Larker. What does that even mean? Is it heavy? I mean, like, that would bug me, I have to say. If I was... I can't sleep with that. I'd be, it would give me sleep problems, which I guess is the opposite of what you're trying to achieve. Sure. So because we took out all the parts that were on a watch and put it on to the phone. We were really able to reduce the profile and the weight of this product. Okay. All right. Does anybody have anymore... Hey, Sarah it has a special kind of vibration. I'm sorry. If anybody didn't read it yet, it has a special... maybe you didn't explain it. Can you just describe the vibration in some way, I mean, what makes is special? Yes. So it's a dynamic vibration... Right, right, right. But you don't have to strap your phone to your wrist. That would... MG Right, right, right. But you don't have to strap your phone to your wrist. That would... MG has his phone strapped to his wrist all the time but, other people haven't strapped their phones to their wrists. What is special about the vibration? So, it's a dynamic vibration profile. You never get used to it and, it wakes you up with a, kind of, so it's random, basically. Yeah, it feels random. It's feels like a nudging. Okay, well we're exactly out of time let's have a round of applause for LARK. Okay. Well, we reached the end of the prepared, the prepared pictures and we are now left with the start up alley audience choice. This is the... you've been vouching all day. This is the one you've chosen

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